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New formulations, a focus on digital and new retail concepts for the color cosmetics brand.
July 3, 2021
By: TOM BRANNA
Editor
Make Up For Ever is counting on makeup artists for its newest formulations. When the pandemic hit and masks made color cosmetics obsolete, the LVMH brand enlisted more than 40 of its makeup artists to develop new ideas in pigments, shades and product offerings. The result are formulas such as Watertone, a foundation made with 94% naturally-derived ingredients. The formula is packaged in recycled glass and aimed at consumers who haven't tried high-coverage foundation. In the works are new fo...
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